Ripple Labs — AI-Powered Advertising for Australian Businesses
Intelligence-Powered Advertising

Start generating leads
in under 48 hours.

Intelligence-powered strategy, content, campaigns, and reporting — all managed for you. No experience needed. Try free for 7 days.

app.ripplelab.com.au/dashboard
Ripple Labs
Home
Manage
Strategy
Content
Campaigns
Performance
Budget Advisor Recommended: $45/day
$1,350/mo
Top Creatives
Ad Set 1
$1,505 Spend154 Leads$10 CPL
Ad Set 3
$679 Spend82 Leads$8 CPL
Ad Set 5
$919 Spend36 Leads$26 CPL
Start Free Trial Book a Demo
Try Ripple AI
Ripple Labs AI
Get started to unlock all tools →
The Ripple Ecosystem

A continuous cycle
that never stops working.

Every month, our AI refines your strategy, refreshes your content, and optimises your campaigns — generating more leads at lower cost.

Ripple
Ripple AI
Always running
Strategy
Tailored ad plans, hooks, audiences & budgets for your business
Optimising
Refresh & improve monthly
New creativeNew graphicNew creative
-32%
CPL
+28%
CTR
3 new
Creatives
Producing
AI videos & graphics
UGCGraphic
Learning
AI monitors 24/7
3.2%
CTR
$18
CPL
5.4x
ROAS
Deploying
Live in 48 hours
Campaign live — 3 ad sets running
Start Free Trial

Your advertising
portal

A single dashboard where all your advertising intelligence lives — strategy, content, campaigns, and performance.

app.ripplelabs.com.au/dashboard
Ripple Labs
Home
Manage
Strategy
Content
Campaigns
Performance
Fatigue
Tools
Content Grader
Hook Generator
Store
AI Content
Landing Pages
SM
Sam Murray
Cooper Electrical
Budget Advisor
Recommended daily: $45/day based on your goals
$1,350/mo
Ripple AI
Your Solar campaign is outperforming by 2.4x ROAS. Consider increasing budget by 30%.
Increase it and refresh the creative too
Done. Budget increased to $58/day and 3 new creatives queued.
Ask Ripple AI...
Activity Timeline
9am12pm3pm6pm
Content review
3 videos ready
Campaign launch
Solar + Plumbing
AI analysis
To-Do List
Complete onboarding
Review AI content
3 videos + 3 graphics
Connect Meta account
Approve campaign launch
Top Performers
1
Solar — Free Quote
Broad audience
3.2%
CTR
2
Plumbing — 24hr
Local area
2.8%
CTR
3
Reno — Free Design
Retargeting
2.4%
CTR
Platform

Everything you need to
run ads with AI

Six products that work together to plan, create, launch, and optimise your advertising.

Product 01

Strategy

AI builds a personalised advertising strategy with channels, budgets, and quick wins for your industry.

1
Foundation (Days 1-30)
Audit, set up tracking, build audiences
2
Launch (Days 31-60)
Start campaigns, create content, test
3
Scale (Days 61-90)
Optimise, double down on winners
Product 02

Content

AI-generated videos, graphics, UGC, and landing pages — delivered to your portal.

AI UGC
Ad Graphic
AI UGC
3 Videos 3 Graphics 1 Landing Page
Product 03

Campaigns

AI manages your Meta campaigns — setup, targeting, optimisation, and budget allocation.

3.2%
CTR
$18
CPL
8.8
AI Score
Solar — Free Quote Active
Plumbing — 24hr Active
Product 04

Performance

Real-time dashboards with lead tracking, cost metrics, and AI-powered insights.

24
Leads this month
Cost per lead$18.40
Lead → Won rate37.5%
ROAS5.8x
Product 05

Fatigue Detector

AI monitors creative fatigue and alerts you before performance drops — so you refresh at the right time.

72
Fatigue Score
CTR dropped 18% this week
Frequency above 3.5
Product 06

Ripple AI Pilot

Your AI co-pilot guiding your ad strategy — budget recommendations, creative insights, and campaign decisions in real time.

Your Lead Gen campaign is outperforming by 2.4x. Consider increasing budget by 30%.
Increase it and refresh the creative
Done. Budget increased to $58/day and 3 new creatives queued.
Ask Ripple AI...
Interactive Demo

See it in action

Walk through a live demo of your entire advertising workflow — from strategy to campaign launch. Personalised to your business.

Interactive Demo
See Your Ads Come to Life
Business name
Cooper Electrical
Industry
Trades & Home Services
Start the Journey
Try the Interactive Demo
Takes 3 minutes. No account needed.
24/7 AI Insights

A marketing manager
in your pocket.

Ripple AI monitors your campaigns around the clock and sends you real-time insights — so you always know what's working and what needs attention.

  • Real-time campaign performance alerts
  • Budget recommendations when spend is off track
  • Creative fatigue warnings before performance drops
  • New lead notifications as they come in
Start Free Trial
RL
Ripple Marketing Manager
AI-Powered Intelligence
New Lead Captured
Sarah M. submitted a quote request from your Lead Gen campaign. CPL: $12.40
2 minutes ago
Budget Alert
Your Brand Awareness campaign is 35% underspent today. Consider raising bid cap to improve delivery.
18 minutes ago
Top Performer
Lead Gen — Video ad is outperforming at 3.8% CTR. Recommend increasing budget by 25%.
1 hour ago
Fatigue Detected
Retargeting carousel has frequency of 4.2x. Creative refresh queued automatically.
3 hours ago
Fatigue Detector

Stop wasting money
on tired ads.

Ripple AI scans your ads daily for fatigue signals — declining CTR, rising costs, audience oversaturation — and alerts you before your budget is wasted.

  • Daily automated scans across all active ads
  • Fatigue score from 0-100 for every creative
  • Actionable recommendations to fix underperformers
  • Automatic creative refresh when fatigue is critical
Start Free Trial
6
Total Ads
3
Critical
2
Healthy
Ad creative
Score: 85 — Critical
Lead Gen — Hero Video
Ad creative
Score: 18 — Healthy
Brand — Carousel
Ad creative
Score: 72 — High
Retargeting — Video
Ad creative
Score: 22 — Healthy
Offer — Static
Compare

Why Ripple Labs,
not an agency?

AI-powered advertising at a fraction of the cost. No lock-in contracts, no hidden fees, no waiting weeks for results.

Traditional Agency
$3,000-8,000+/mo
  • 2-4 week setup time
  • Monthly PDF reports
  • Manual creative refresh
  • 6-12 month contracts
  • Limited revisions
Ripple Labs
$299/mo
  • Live within 48 hours
  • Real-time dashboard
  • AI fatigue detection
  • Cancel anytime
  • AI-powered 24/7
$299 vs $5,000+
Monthly cost
48hrs vs 2-4 weeks
Setup time
AI vs Manual
Creative refresh
See the Full Comparison →
Done For You

AI UGC Videos.
5x cheaper.

Professional UGC-style videos delivered to your portal in 24 hours. No creators to source, no briefs to write.

Traditional UGC
$250
per video
  • 1-2 week turnaround
  • Source creators
  • Inconsistent quality
AI UGC by Ripple
$50
per video
  • 24hr turnaround
  • In your portal
  • Brand quality
Save $200 per video. 5x cheaper.
Order AI Content Get Started
AI UGC
AI UGC
AI UGC
Ad Graphic
Ad Graphic
Ad Graphic

How it works

From sign-up to live campaigns in under 48 hours.

1

Onboard

10-minute onboarding tells us everything about your business — goals, budget, audience, and creative preferences.

We capture your industry, target audience, budget, creative style, and brand voice. This powers every AI decision — from strategy to content to campaign setup.
2

We Build, You Launch

We build your strategy, content, and campaigns — and tell you exactly how to launch them. Step by step.

Your portal gives you a clear task list: connect Meta, review your strategy, approve content, and launch campaigns. We build everything — you just follow the steps.
3

Go Live

Campaigns launch within 48 hours. Track everything from your dashboard while AI continuously optimises.

Real-time dashboards show every lead, every dollar, and every campaign. AI detects creative fatigue before performance drops and recommends fresh content.
Case Study

Business Loans IQ

See how this Australian finance company generated 165 website leads in 7 days and $75K in revenue using Ripple Labs AI-powered advertising.

165
Leads (7 days)
$85
Per Lead
$75K
Revenue
5.4x
ROAS
Read Full Case Study
Business Loans IQ - Meta Ads Results
Business Loans IQ - Campaign Breakdown

Trusted by Australia's
fast growing companies

See how leading Australian businesses use Ripple Labs to drive smarter advertising.

165
leads in 7 days →
40%
more qualified leads
3x
increased ROI
110%
increase in revenue

Try free for 7 days.
No lock-in.

Everything you need to run AI-powered advertising. 7-day free trial, then $299/mo. Cancel anytime.

$0/7 days
Then $299/mo AUD. No lock-in contracts.
What you get in your free trial
  • Tailored ad strategy for your business
  • 6 pieces of content (3 AI videos + 3 graphics)
  • Full ad build & campaign structure planning
  • Live within 48 hours
  • Ripple AI assistant
Included every month
AI Videos & UGC
3
included
Graphics
3
included
Landing Page
1
included
Or purchase content without a subscription
AI videos from $50/ea • Graphics from $30/ea • No subscription required
Start Free Trial — 7 Days Free Purchase AI Content